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Vodafone partners with ALTBalaji to provide original content on Vodafone Play

September 21, 2017

Vodafone India has announced its partnership with ALTBalaji to provide Indian original content on its entertainment app Vodafone Play. This is the first instance wherein a telecom operator has partnered with ALTBalaji to provide more entertainment, anytime, anywhere for its millions of Vodafone users.

ALTBalaji was launched in April 2017 with nine original shows and adds new shows every month for its viewers to binge-watch. It has become a leading video-on-demand platform with repository of differentiated content for viewers across genres.

Meanwhile, Vodafone Play is a video streaming mobile app, where viewers can watch over 300 live TV channels, unlimited movies in 16 different languages, along with a huge catalogue of trending video and music content across all genres.

Commenting on the partnership, Avneesh Khosla, Associate Director, Consumer Business, Vodafone India, said, “Our audiences, especially millennials, demand diverse, exclusive and original content options to watch as per their convenience. We are happy to partner with ALTBalaji and bring the Original shows to our customer that is only available on digital platform. Balaji has a deep understanding of the Indian content viewership and the consumer preferences. The rich original content of ALTBalaji on Vodafone Play will ensure that viewers can watch their favourite shows conveniently, on-the-go wherever they want.”

Talking about the partnership, Nachiket Pantvaidya, CEO, ALTBalaji, said, “Our content caters to the Indian language, urban mass audience and is targeted at the 18-35 years demographic. The early response to our content has been good and now we wish to be available in all environments where audiences exist and consume videos. We believe our integration with Vodafone Play app will help us reach more consumers and let them enjoy the content we are proud to present.”

 
 

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